Ben Kiel designed and produced his portfolio reel using our Jewelboxing system and some old technology too. He printed the inserts and disc labels on a letterpress. Then he wrote us this note about the process.
“For me, the possibility of combinations of old and new technologies is an area that is rich with exploration. One can make a woodcut, print it once, scan it, then put it on a cover of a magazine that has a run of 200,000 copies. The end product cannot exist without both a chisel and a web press.”
“In a similar way, this project was another way that an old technology, a letterpress and wood type, met a new one, a mass produced system for making custom jewel cases. Without the ease of assembly that the Jewelboxing system affords, the end product would not have been so nice, or even tried. Because the system is already die cut, I could spend just a morning playing with wood type on press knowing the entire time where everything would fall because of the score lines. After I was done printing, it was very simple to tear out each piece of the case and put it all together. If I had to make my own templates and do all of the cutting and scoring it would have taken an afternoon to get everything right and another hour or two on press to print the extra sheets I would have needed for trials. The piece has a quality to it because there is something nice about a CR-Rom label and case that is letterpressed: from one form of transmitting information handing the baton to another.”
They’re seeing the possibilities in Akron, NYC, Chicago, Anoka, Beaverton and Madison.