We thought it might be useful to document the process of starting an online business from scratch.
Jim Coudal and Steve Delahoyde will periodically post here about issues involving our
product and business plan. Hopefully things will go well but even if the whole thing goes down in flames,
it’ll probably be interesting to watch.
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A Favorite of the Chimps
Out of the blue one day, we received an e-mail from composer Benjamin Dauer, who performs under the name, Chimp Logic, wrote, "Hey, I'm just finishing up my promo CD and am using Jewelboxing. I'd love to send you guys a copy!" Never ones to pass up anything free, especially if it's packaging would clearly be beautiful, we told him to send it along. A few days later, we were listening to Benjamin's terrific new album, "{ movement 1 }" and oogling the super cool, ultra sleek layout. We also enjoyed a letter he included:
"In anticipation of creating this solo album, and after having searched for years for the perfect packaging solution, I found your company. Upon reading about your products, I immediately placed my first order and got busy polishing my inserts and labels. I wanted to ensure that when I submitted my album for review at the hands of directors, choreographers, and talent scouts, that mine would stand out from the rest. This is by far the most comprehensive and classy packaging solution in existence."
Reading that while listening to Benjamin's great music made us, well, about the happiest packaging solution company in existence. That and our new pals in Chicago, Grand Rapids, Clovis, Markham, Overath, New York, Los Angeles, San Diego, Winslow, Boston, Brooklyn, Rex, Orlando, Marshfield, Outremont, Venice, Jersey City, Toronto, and Portland.
June 20, 2005 11:16 AM