We thought it might be useful to document the process of starting an online business from scratch.
Jim Coudal and Steve Delahoyde will periodically post here about issues involving our
product and business plan. Hopefully things will go well but even if the whole thing goes down in flames,
it’ll probably be interesting to watch.
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Well here's a new one on two fronts. Last week we got a flat package in from Stephen Allen and upon opening it, we found that it contained a sample of the case he recently put together...minus the case. He'd sent us two printed sheets, the cover booklet and the tray liner. It looked terrific as it was, but we knew it would look fantastic in its intended place. So we popped all the tabs out, did up all the folds, and plopped it right into a Jewelboxing case. And viola, it was terrific!
The second new-ness of it all, is what Stephen Allen is packaging with the Jewelboxing system. We've had plenty of photographers use the cases to promote their work before, but Stephen is a kind of photographer that works in one specific field: college and prep schools. After assembling the case, we popped onto his website and, besides enjoying the site's interface, browsed around in his gallery. And sure enough, there they all were. Stunning photos of students, teachers, classrooms, etc. Who'd have thought? And what's more, it made his Jewelboxing design, with photos of an inexpensive silver trophy, make perfect, clever sense.
Note: That really sweet offer that we made in the last Infrequent Mailing ends on Friday. Wanna get in on the next one? Join the list on the JB Home page.
We are buying lots of inexpensive silver trophies, inscribed "Best Jewelboxing Customers Ever," for the people in Irvine, New York, Toronto, Gosport, North Shields, Austin, Tracy, Warren, Santa Barbara, Stanley, Minneapolis, Sydney, Chicago, Flushing, Inverness, Lanoka Harbor, Tawau, Woodside, Hollywood, Londo, Radcliff, Westfield, Rockville Centre, Sioux Falls, Garfield Heights, San Jose, Bethlehem, Pasadena, Indianapolis, Vioa del Mar, Thunder Bay, Gold Beach, Vars, Mission, and Pittsburgh.