A Walk Through Wedding Season

Over the years, we’ve highlighted a ton of great wedding projects people have used Jewelboxing for, either as a part of their big day or after the fact, like when a photographer or videographer delivers all their material in a well-designed package. So popular have our cases become within the industry, we even created a special sample case to send out to anyone curious about how Jewelboxing might work for their projects. And since the summer is upon us and now we find ourselves in the thick of wedding season, we thought we’d take a quick look around at some of the recent projects we’ve run across.

First up comes Edward Underwood, a photographer in the Washington D.C. area, who recently showed off some of the beautiful cases he’d put together for his clients, along with some words about the process:

“As all couples don’t readily want a hard copy of their wedding day memories, I figured there had to be an equally wonderful way to show those moments. These cases were created to allow individuals to produce a short-run of high-end packages and to give them the freedom to concentrate on the most important part of the job, the creative.”

Next we head south, to North Carolina, and check in with Heather Garland who also has started using Jewelboxing to package her clients’ photos and was kind enough to post a batch of great photos and a little something about her experiences:

“I have to say I am more than happy with them! My favorite part is they just send the templates and the cases and then I get to customize it for each bride & groom. I made this DVD to match the gorgeous blue tie of the groom and the blue sky at the beach. These DVD cases are the same size as a normal DVD case, but they have gorgeous rounded corners.”

Finally, we head even further south to Alabama to check in with Michael Andrew, a photographer who runs a terrific blog that’s largely about photography but also swerves off in a slew of other interesting directions as well. We ran across a post of his from last year, explaining his decision to start using Jewelboxing to hand out to his clients once he’d carefully processed all their photos:

“I’ve tried several things in presenting my digital negatives to my clients. Ive used regular CD trays, Art Leather folios and recently I was introduced to Jewelboxing. It’s taken some serious time to figure out how to design and make, but now that I have them the way I like, I am so glad I did. They come complete with my written copyright release on the inside of the tray, and the outside cover can be switched to three different outside pictures. [Jewelboxing cases] are also very durable and made of some type of smudge resistant material.”

Thanks to Michael, Heather, and Edward for their generosity in publicly extolling our virtues on their sites and here’s to hoping it’s finally feeling like summer in Boca Raton, New York City, Tulsa, Santa Monica, Cerritos, Middletown, Solana Beach, Idaho Springs, Denver, Dacula, Playa del Ray, Huntsville, Los Angeles, Franklin, Torrance, Lawndale, Hollywood, Encinitas, Little Rock, Martinsburg, Brewster, and Dallas.

Unusual Made Presentable

We’ve made a lot of absurd films in our time; loaded up with non sequiturs, heaps of unabashed silliness and a great abundance of nonsense. But Steve Gadlin takes absurdity to bold, daring new heights. If you’re not in Chicago, you should consider yourself unfortunate for not having been privy to any number of the shows he’s produced, from Impress These Apes, where a handful of contestants return with new material each week for eight straight weeks, trying to entertain three Earth-conquering apes, or their long-running Don’t Spit the Watershow, wherein audience members are invited on stage, given a gulp of water to hold in their mouth, then taunted by stand-up comedians who attempt to make them laugh, thus making them spit said water. It truly is a thing to behold. And does it make it any more unusual that Gadlin often appears alongside his comedy partner, Paul Luikart, as the “International Comedy Sensation,” Sasha & The Noob, two men of vague Eastern European origin, one of whom doesn’t speak. It’s our kind of deliciously weird comedy, and being longtime friends with Steve, we were thrilled when he e-mailed us and said, “Hey, I just ordered some Jewelboxing cases!” To which we responded, “So tell us about it!” Here’s his response: Continue reading

Case Study 5: EyeballNYC

Part of the joy of Jewelboxing is that we have some of the coolest clients around. Being the design-junkies we are, we’ll get an order in from a company we so admire, it’s sort of like an avid “US Weekly” reader running into George Clooney on the street and having him say, “Hey, I like your work.” That’s the way we feel about our long-time client EyeballNYC. Not only are they making some of the greatest spots and identities for virtually everyone (you’ve seen them), they’re also an incredibly nice batch of people. So, with all of that, it goes without saying that we were honored when we got the chance to talk with Limore Shur, EyeballNYC’s Creative Director and Owner:

1. Can you tell us a bit about EyeballNYC?  And your role in the company?

EyeballNYC is a cool little company. We like to come to work everyday and design the world the way we like to see it. Each new project allows us to find a new and challenging way to communicate our clients message.  I credit much of our success to the desire to constantly evolve and grow as designers and as a company. It is always difficult to describe what we do with words. One has to see what we do in order really understand what this company is about.

For the past 13 years we have been witness to and participated in the growth of a new industry. This is a rare opportunity for most new companies. Unlike many internet companies that were supported by a slow build up, a boom and lots of support from existing industries, our industry has been a very quiet and organic development. Having survived the ups and downs of any new industry, Eyeball has found its stride. Continue reading

Case Study 1: Impactist

Everyone loves getting packages in the mail. We’re no exception. From cool new techie toys to books and posters we’ve ordered from all over the place, it’s great to pop open something we’ve been anxiously awaiting. However, it’s even better when we get a great surprise in the mail, like the package we recently received from Daniel Elwing of the terrific motion graphics and production firm, Impactist. So impressed were we with the content, complete with their amazing reel beautifully packaged with Jewelboxing, to the gritty paper bag-textured insert with printed company info, we knew we had to do something special. Daniel was game, and we were eager, so we put together the following Q & A session. We hope you’ll enjoy their work as much as we have

Can you tell me a bit about your company?

Impactist is the collaborative work between myself and Kelly Meador. We are a motion graphic design and production studio located in Portland, Oregon. The company was born out of the desire to create an environment that allowed for freedom of thought and creativity. No longer would the emphasis be on following a trend, but instead to create new images out of new ideas. Both Kelly and I have worked in the business for several years, independently, and have subsequently formed Impactist, thus pooling our experience and creative backgrounds.

What clients do you work with currently and have worked with in the past?

Obviously, Nike has been a major client for us. They have provided many great projects and opportunities for experimentation. Over the years our clients have been quite varied, from music videos to work for global leaders in microprocessor technology. Since the creation of Impactist is still relatively new, we’re always looking to expand our client base and engage in new collaborative work.

It seems like a lot of the coolest designers, at one time or another, wind up working with Nike. How are they as a client? A lot of freedom in the design process?

Nike is such a large, global company that working with them has been great considering their reach. We’ve created content for distribution here within the u.s. and also globally. Projects for Niketowns around the world, World Cup Soccer, the olympics, and various special events. The unique venues where their media is shown affect our design just as much as the concept itself. From the three story video wall in Niketown New York, custom projections and environmental displays, to your standard 4:3 monitor. Depending upon the project, the amount of freedom we have been given can fluctuate. Though, initially we try to conceive without limits then work with the client to determine how far we want to push things forward.

What is Robots on Strike?

It’s the online home to some of the non-commercial work we’ve created. Motion, still, and audio work. We asked ourselves, “What would robots do if they weren’t working on the assembly line?” We would guess that they’d pick up a camera and start shooting immediately. When we’re not working on projects for Impactist, you’ll find us working away on our own stuff, be it motion, photography, or sound design.

Your work seems to have both a new, futuristic feel to it, but also, given the textures and imagery you use, and some of the subject you’ve covered, firmly grounded in the past. Does that have something to do with the sort of inherent collage-ness that motion graphics seems to have?

It’s easy to get wrapped up in the tools that allow us to work in our business, but with the workflow being so dependent on digital technology, it’s a joy to work with and incorporate more analog methods along the way. The past really inspires and influences our work. We grew up within families that valued the archiving of moments by means of photography and endless reels of super8 footage. We believe it’s most important to utilize the tools of today without disregarding those processes of the past which can be reinterpreted and combined to create something new.

What kind of influences do you draw from to create these pieces?

We both come from a background rooted in fine arts and design, so naturally those early teachings will always be with us. We’re also fortunate to be in the Northwest. Geographically, Oregon is such a diverse place that you can drive an hour in any direction and be in a completely different climate and visual environment which we are sure has greatly affected our design and direction within our work. Also, music and sound design are big influences as well, since there are such strong similarities between motion design and music in regards to rhythm and tone. Some people need to work in silence, whereas we need the stereo to be playing tracks on consistent rotation.

What made you choose Jewelboxing?

Being a company that creates visual communications and experiences, it was important to use a system for our promotional materials that echoed this. The Jewelboxing cases basically granted us freedom from other existing systems that are simply boring and uninspiring. These cases came along at just the right time for us. Beta cassettes were formally the kings of reel distribution, but dvd’s have taken over and they need a great place to live! We chose to house ours in the ultra stylish and ultra cool Jewelboxing cases.

Did you find the system easy to work with?

Interestingly enough, we believe the system works so well because it does exactly what it’s supposed to. It simply works! Other cases either look low quality or are low quality. The construction is soft or the insert system is messy. The Jewelboxing cases are sturdy and are so clean. Even if you weren’t inclined to use the insert system and only place a single, solitary cd or dvd within the transparent case, it would still come out looking more refined and sophisticated than previously available cases.

How did the idea to put a piece of wood in the spine come about?

Without being overly dramatic, the simple answer would be that we are users of all technology, old and new. One minute we could be creating everything within the computer, the next we could be fashioning real world elements out of concrete and hardwoods to be photographed or filmed. Thus, the inclusion of the small piece of cherry wood. You couldn’t do that with other cases.

Of those who have seen your new reel, what have the reactions been?

The response to both the content and the packaging has been outstanding. You can’t view the contents of the disc without a player, so the initial physical presentation has to be right on. We try to hold ourselves to a high standard, so likewise the delivery system needs to reflect that as well.

How will you be using the paper bag-textured, record-sized poster, included with your reel?

The included inserts serve to compliment the reel design and also provide additional information about ourselves. Forgive us, but we just love that paper stock!

What do you see for Impactist’s future?

Naturally, we’d like to expand and grow, but not necessarily in size. Every project brings a new set of creative problems to be solved. In that respect, we look to continue to develop and create new images and experiences. There has been such an explosion in the way that content is being delivered these days via television, in the theaters, and on the web that we are anticipating great things for both ourselves and the industry itself. And with our varied backgrounds and experience, we are fortunate to find ourselves operating during this exciting moment in the timeline of motion design.

Viva La Jewelboxing!

Have we started a revolution? In reading this recent post on the terrific Zoetrope101, you’d think so. It’s left us very proud that we’re doing our part for the good of design…

“Some time ago we mentioned somewhere – perhaps even this very blog, that we had fallen madly, deeply in love with a CD / DVD presentation system called Jewelboxing, devised by the obviously very bright people at Coudal Partners. We mentioned then that the product really was the only way to go if you are looking for a quality delivery mechanism.

Now we’re saying that you don’t have a choice anymore – if you are a client, if you are a potential client who requires CD /DVD presentation, you have just had the choice of jewel case taken out of your hands.

The reason for this?

I’ve had it with the normal case, it breaks, it scratches, it discharges its contents on the floor without warning and the little spindles break off leaving you with no cover.

I’m over it. It makes us look bad if we have gone to all the trouble to get the content right only to present it in packaging that always makes me think it should be glued to the front of a magazine.

No if’s or but’s, no discussion. If you’re engaging us to do a CD/DVD presentation you are up for Jewelboxing products. Simple – you get them in for us, or we will, but you will be using packaging required by us.

The cost is not high but the first impression is major, and that’s what we’re looking for. You might not care how your product is delivered, but we do.”

They’ve triumphantly hoisted the Jewelboxing flag over Millers Creek, Los Angeles, St. Laurent, Zionsville, Helena, Saint Louis, Durham, San Francisco, Shpherdsville, Kentwood, Valencia, San Antonio, Tempe, Medford, Zeist, and Pearce.

Uniformly Unique

How often do you get a gift from someone and say, “Hey, I really liked the packaging”? Unless you’re getting pizzas delivered by a company that uses diamond-encrusted boxes, probably not often. That wasn’t the case with Holly Allen who wrote in to tell us about a project she recently put together:

“I used the Jewelboxing system to make about 30 copies of a mix CD for friends this holiday season. The title of the disc is ‘Admit One,’ the theme being ‘Music I Heard Live in 2004.’ I went with ticket/wristband/setlist images to pull it all together. Some time in Photoshop and some time at Kinko’s and a few hours later, I got this. The reaction was uniformly positive, with many people noting the quality of the cases.” Continue reading