Very often, we’ll get a sample in from a Jewelboxing user with something totally unique. But what we found when we opened an envelope sent into us by Rob Supan, of Ohio-based Gate Creative, the other day really took us back a bit. But instead of us ruining the surprise of what it was, here’s the whole rundown of the project by Rob (who also, it sounds, was initially a little shocked):
“The guys atXXXchurch.compresented us with a project: They had a DVD of one of their first PornSundays held at the Peoples Church in Nashville that needed a better packaging solution than the trigger case they were shipping it in. Now, if you’re not familiar with XXXchurch or if you’re hearing the term PornSunday for the first time you think, “This has to be a joke, right?!” It’s not. Craig Gross and Mike Foster put the ministry together four years ago and positioned it as ‘The #1 Christian Porn Site’, but it’s not what you think. It’s an ANTI porn ministry that encourages accountability to those who struggle with porn. And while they’ve had a great deal of success spreading the word at adult expos, porn shows, and the seedier corners of the internet, taking the message to a church on Sunday morning is another story. Seems churches don’t like discussing topics like porn from the pulpit, so we worked with XXXchurch to put together National PornSunday, a nation-wide effort to take the XXXchurch message to churches across the country. But in order to be taken seriously by the nation’s pastors, the packaging of the marketing materials had to have a good bit more polish to the presentation than the made-in-the-basement approach of the existing DVD.”
“As soon as Craig handed me the disk, I knew that I had my first large scale Jewelboxing opportunity. We comped up a sample knowing that as soon as the guys saw it they’d be sold. The case really sold itself. I just got to look like a genius for putting it in front of them. The before and after pictures illustrate the huge improvement. The quantity they ordered presented a small challenge, though… too large a number to produce on the office ink jet, but too small a number to send to a commercial printer. The solution was to use a local printer who could run the templates on a Xerox Digital Color 2060. I was hesitant at first, but after doing a few test runs we were able to nail it. Then came the assembly. We all got together one evening, had a great meal, and then spent the rest of the night perfing, folding, and inserting until they were completed. My kids loved it! The 10-year-old handled the tray inserts, the 2-year-old stacked (and frequently unstacked) the cases, while the 4 and 5-year-old collected the scraps and produced their own projects… Now along with 100s of great looking DVDs, we have a killer set of PornSunday woven placemats!”
“The DVD has gone from being a cheap throw-in to a great marketable product and has helped to position the ministry as one of the leading voices in the area of online accountability. And National PornSunday… It was a huge success with over 100 churches across the county and overseas all participating in a one day event to becoming the strength and hope for thousands struggling with this dirty little secret.”
So certainly one of the more unique projects we’ve seen Jewelboxing put to use for. Though we have high expectations for everyone in Knutsford, London, Lachine, Saint Charles, Paco de Arcos, Washington DC, Portland, Grimsby, Livonia, Charlotte, Austin, Missoula, New York, San Diego, South Haven, Dallas, Brownsburg, Brooklyn, Pasadena, Tucson, Colorado Springs, Bath, Winnepeg, Yucca Valley, Carson, Cupertino, Ashland, Gretna, Toronto, Bradford, Ottawa, Cherry Hill, Cambridge, Chicago, and Greenwood Village.