Dawson, here at the studio, always has his eye out for groups putting together something particularly interesting. The other day, he passed an e-mail reading, “Hey, check these guys out.” Check them out we did. They’re the Vilppu Store, selling educational DVDs made by famous artist and go-to animation expert, Glenn Vilppu. They’ve just recently started using Jewelboxing King cases to package their collections of multiple training discs and we got the whole story from Samantha Vilppu who runs the shop (along with being Glenn’s daugher-in-law):
“Glenn is world renowned for teaching artists, especially animators and CG artists, how to draw. His main areas of emphasis are in life drawing, the human figure and animals. In the 1970’s, he went to work at Disney as an artist. While there he quickly moved into a position of teaching the animators there how to draw. This evolved into him setting the standard for the animation industry to this day. He’s a teacher’s teacher, meaning that many people now teaching drawing or animation originally learned from him. His books are used as textbooks in many art schools across the country, and are on the list of “must haves” by the animation studios. Many of the art school libraries have his entire collection of DVDs. In fact, many artists are collectors of every educational product he has ever produced! Which brings us to why we started using Jewelboxing.”
“The regular cases that his individual DVDs had been packaged in were not ideal for the library shelves, either in the schools or in the private libraries of artists, where they like to show off their collection of all the DVDs in our bulk sets . Since we took over the store, we have been steadily improving the Vilppu image and branding and decided that we would upgrade to Jewelboxing King cases for those clients who purchased the full collections. We considered other alternatives, but decided that Jewelboxing would give us an edge of quality that the other options didn’t. Since using Jewelboxing, we have seen the sales of our sets (in which the cases are included at no extra charge) increase dramatically – in fact we have seen the two best months out of 2 years already this year, because of the increased sales of these special collections.”
Here’s to hoping everything is looking perfectly illustrated with all the characters in Austin, Montgomery, Temecula, Housatonic, Chicago, Atlanta, Scottsdale, Santa Barbara, Highland Falls, Los Angeles, Hollywood, Toronto, Spingville, Gainesville, Venice, Santa Monica, Morrisville, New York, Davis, La Palma, Brampton, Mililani, Vancouver, New Brunswick, Nisswa, Rochester and Fairfield.