Jewelboxing Helps Get ‘Porn’ Into Churches

Very often, we’ll get a sample in from a Jewelboxing user with something totally unique. But what we found when we opened an envelope sent into us by Rob Supan, of Ohio-based Gate Creative, the other day really took us back a bit. But instead of us ruining the surprise of what it was, here’s the whole rundown of the project by Rob (who also, it sounds, was initially a little shocked):

 

“The guys atXXXchurch.compresented us with a project: They had a DVD of one of their first PornSundays held at the Peoples Church in Nashville that needed a better packaging solution than the trigger case they were shipping it in. Now, if you’re not familiar with XXXchurch or if you’re hearing the term PornSunday for the first time you think, “This has to be a joke, right?!” It’s not. Craig Gross and Mike Foster put the ministry together four years ago and positioned it as ‘The #1 Christian Porn Site’, but it’s not what you think. It’s an ANTI porn ministry that encourages accountability to those who struggle with porn. And while they’ve had a great deal of success spreading the word at adult expos, porn shows, and the seedier corners of the internet, taking the message to a church on Sunday morning is another story. Seems churches don’t like discussing topics like porn from the pulpit, so we worked with XXXchurch to put together National PornSunday, a nation-wide effort to take the XXXchurch message to churches across the country. But in order to be taken seriously by the nation’s pastors, the packaging of the marketing materials had to have a good bit more polish to the presentation than the made-in-the-basement approach of the existing DVD.”

“As soon as Craig handed me the disk, I knew that I had my first large scale Jewelboxing opportunity. We comped up a sample knowing that as soon as the guys saw it they’d be sold. The case really sold itself. I just got to look like a genius for putting it in front of them. The before and after pictures illustrate the huge improvement. The quantity they ordered presented a small challenge, though… too large a number to produce on the office ink jet, but too small a number to send to a commercial printer. The solution was to use a local printer who could run the templates on a Xerox Digital Color 2060. I was hesitant at first, but after doing a few test runs we were able to nail it. Then came the assembly. We all got together one evening, had a great meal, and then spent the rest of the night perfing, folding, and inserting until they were completed. My kids loved it! The 10-year-old handled the tray inserts, the 2-year-old stacked (and frequently unstacked) the cases, while the 4 and 5-year-old collected the scraps and produced their own projects… Now along with 100s of great looking DVDs, we have a killer set of PornSunday woven placemats!”

“The DVD has gone from being a cheap throw-in to a great marketable product and has helped to position the ministry as one of the leading voices in the area of online accountability. And National PornSunday… It was a huge success with over 100 churches across the county and overseas all participating in a one day event to becoming the strength and hope for thousands struggling with this dirty little secret.”

So certainly one of the more unique projects we’ve seen Jewelboxing put to use for. Though we have high expectations for everyone in Knutsford, London, Lachine, Saint Charles, Paco de Arcos, Washington DC, Portland, Grimsby, Livonia, Charlotte, Austin, Missoula, New York, San Diego, South Haven, Dallas, Brownsburg, Brooklyn, Pasadena, Tucson, Colorado Springs, Bath, Winnepeg, Yucca Valley, Carson, Cupertino, Ashland, Gretna, Toronto, Bradford, Ottawa, Cherry Hill, Cambridge, Chicago, and Greenwood Village.

November 9, 2017 | Category: Blog

Found Through Photos

We ran into Jewelboxing user Bradley Spitzer completely by accident. We were looking around on Flickr for a long lost photo we were pretty sure was laying around somewhere, tagged for some event we’d all been at. But that’s neither here nor there, because we followed a “Jewelboxing” tag and there was Bradley’s work, in all its well-designed, photographic splendor.We were so impressed by his case, along with his other photography work (check out his “My 50 Favorites”), that we tracked him down and asked if he wouldn’t mind sharing some info about the project. Here’s the scoop:

“The project that you saw on Flickr was an interesting one. I was a volunteer photographer at a indoor, 24 hour music festival at the end of December. During the festival there were a variety of established artists and young ones as well. One of the artists, Alli Rogers, has a local connection (not to me) and is just beginning to take off. After getting back from the festival (and recuperating, ’cause it was incredibly tiring) I noticed on her website that she just had some horrible live photos.”

“So I contacted her management company and asked if they would be interesting in having the photos for any future promotion. They said yes. I knew about Jewelboxing and decided to buy a set of Kings because I wanted them to actually hold onto something physical, professional. Nothing’s come out of it yet, but it was definitely worth the time and energy it took to put it together.”

If you’re anywhere in the Midwest and looking for a photographer, Bradley’s your guy. The man has loads of talent to spare, and we’re thrilled that he used Jewelboxing to highlight his work. We’re also very happy for everyone in Sparks, Venice, Hudson, Santa Monica, Mount Hawthorn, Mukwonago, San Mateo, Praha, Coral Gables, Wood Dale, Burbank, Mankato, Miami, Sydney, East Eallingford, Carlsbad, Saskatoon, Louisville, Washington, Plano, Chicago, Rockford, Manhattan Beach, Oakland, Baltimore, Dallas, El Segundo, Dayton, Cincinnati, Kennesaw, and Culvery City.

November 9, 2017 | Category: Blog

The Sum of Its Parts

Inspired by this article about the individual parts of a compact disc on the great site, CoverTalk, we wanted to do a similar post, but about Jewelboxing. So we setup a lightbox in the conference room and roped in our resident photographer in the studio, Bryan, to zoom in and make everything look beautiful. And that he did. Maybe even too well. Once he passed the photos back over to us and saw how terrific they looked, we felt like maybe doing some long write-up might take away from these cool images. So that said, here’s a little bit of writing on the various pieces, but remember that the emphasis is all on the pretty pictures.

Curved Case Corners One of the things that makes Jewelboxing so appealing are the perfectly rounded corners. Here you see non-hinge section of the case, with the tray insert, and the King booklet, not yet put in place.

 

 

The Paper The paper included is custom-milled and coated, specifically designed to be super-bright and work exceptionally well with consumer-grade, ink jet printers. Each sheet is double sided, so you’re able to print all the interiors and exteriors with equal results. Here we see a trayliner sheet about to be put in.

 

 

Reinforced Hinges and Tray Inserts The Jewelboxing system’s case consists of very sturdy plastic pieces. The hinges are reinforced, as you see from the shape in this photo. We’re also seeing here a tray insert about to snapped into the case. We say “snapped” because when you press down on the tray, you’ll hear it actually snap in, so you know it’s secure.

 

 

 

 

Advanced Locking Clasp A problem with most casing systems is that they don’t always stay securely fastened. Jewelboxing’s Advanced LockingClasp features two molded pieces on the top of the case that fit into two pieces on the bottom. Once they’re locked together, the case is as sturdy as can be. And if you try to open it without reading the instructions (“Press” it says), you’ll find it pretty difficult to crack it open.

 

 

Two-disc Hub We get calls every once in awhile from people like the look of Jewelboxing, but want something that can hold two discs. That’s a great request, because we can immediately fulfill it. Jewelboxing cases, in both the Standard and King sizes, have a two-disc hub, which essentially means that it’s twice the size of one found in a normal case, and stores two discs easily and safely, with plenty of distance between the two.

 

 

The SJB301/4-E Tab If you thought you were going to get all the way through a description of all the pieces of something without hearing a complicated number, here’s where you’re proved wrong. The tab, shown here, has a complex name, but performs a simple, but very effective task: holding the case’s cover. The tabs are just slightly larger than those found on your typical case and thus, are much more secure and much easier to work with as you remove the printed cover to look at the liner notes.

We hope this inside look at Jewelboxing will be valuable to you in some way, or you’ve at least enjoyed Bryan’s photos. We’re certain that every nook and cranny has been memorized now by the people in Hamburg, Bacup, Brooklyn, Decatur, Chicago, Tempe, Seattle, Palo Alto, Halifax, Mountain View, McAllen, New York, Brookline, Vancouver, Ridgefield, San Francisco, London, Baltimore, Toronto, Boulder, Bloomington, Tucson, Omaha, Sausalito, Roseville, Washington, Ottawa, Colorado Springs, and Irvine.

November 9, 2017 | Category: Blog

The Why’s and How’s of How-To

We’ve been wanting to make this tutorial video for Jewelboxingfor a while now. Sure, we have a lot written up about all the pieces the make up the system and how people use the system. But it’s one thing to read through how something works, or even just browse through photos. It’s another thing entirely, something much more clear and concise, when you can actually show each and every moment of a process. We thought it might help newcomers to the site understand what the system is all about, and for those who’ve just ordered, to give them a little heads up on how easy the whole thing is going to be. And that’s why we wanted to make a video.

So on Friday of last week, we sat down and figured out just how to go about it. We decided to set up on Dawson’s desk because, unlike most of ours, his is usually clean. Unfortunately, we ran into a snag early on, as the two tripods we tried out couldn’t seem to raise the camera up high enough to really get the perfect view, the view that a Jewelboxing user would see when putting together their own case. We were stumped for a minute until we remembered the gigantic ladder we have in the storage room. “You want to make a jib?” somebody asked. So we made a shaky, but entirely useable jib and it gave us a terrific bird’s eye view of the desk. We opened the windows up, letting in a bunch of light, and then set Dawson to work in putting together a copy of our King Case sample, narrating all the while.

We couldn’t be happier with the way it turned out and really hope it provides some good use to someone out there. But hey, if anything, we got to have a lot of fun building something on a Friday afternoon, and we didn’t even break the camera. Imagine that.

Almost postive that they’ve already made dozens of attractive cases in Lancaster, Alhambra, Huntington Station, New York, Rocklin, Preverenges, Remscheid, Columbia, Ft. Myers, Albuquerque, Watt, Scarborough, Toronto, Warrenville, Ladera Ranch, Antwerp, Aveiro, San Diego, Burr Ridge, Chesterfield, Raleigh, Philadelphia, Santa Monica, Washington, Long Beach, Stone Mountain, Hove, Hamburg, Dorking, and Louisville.

November 9, 2017 | Category: Blog

Official Disc Casing System of the Living Dead

We liked filmmaker Jeremiah Lewis right away after reading this line in his bio: “Roger Corman has classics, why can’t I?” And why not, indeed. All it takes is a script, dedication, some neighbors who don’t mind being doused in red dye and corn syrup, and a camera. Doesn’t hurt if you know what you’re doing too, which, after seeing Lewis’ new film, Red State, it’s certain that he does. Here’s the whole scoop:

Red State began as a goof off project for my annual Memorial Day get-together at my brother’s house in Fort Worth, Texas. Shot over two days with minimal budget and a handful of neighbors playing zombie extras, it took a further five months to edit, create visual effects, and add sound and music. When designing the packaging, I felt Red State deserved something more than the black Wal-Mart DVD case could provide. I had read about Jewelboxing a while ago, and it seemed like a good option to go with.”

“Though I don’t have an inkjet printer, I found a colour laser printer that seemed to like all the template paper. Still, the Jewelboxing system gave me the kind of control I have always wanted for designing my movie cases. My next Memorial Day project has already begun pre-production, and though there are a lot of things still yet to be done on it, one thing I don’t have to worry about is what cases I’ll be using for the DVDs.”

We’re reserving the first doses of our anti-zombie stockpile for the fine people of Atlanta, New York, Tarzana, Columbus, Fort Washington, Falls Church, Corona, Waldorf, Victorville, Rutland, Slippery Rock, Chicago, Santa Monica, Wilsonville, Hacienda Heights, San Francisco, Santa Fe, Absecon, Remscheid, Westport, Canyon Country, Portland, Omaha, Piper City, St. Louis, West Lafayette, Watkinsville, Gross Pointe Park, and Mentor.

November 9, 2017 | Category: Blog

Studying the Case Studies

Last Summer, we received this package from the amazing motion graphics firm, Impactist, which included their beautiful, Jewelboxing-packaged reel and some additional promo material. It was so impressive, such a love at first sight type of thing, that we knew we had to do something more involved with our post about their work on the blog. And so the Jewelboxing Case Study was born. We put together a batch of questions for the Impactist’s talented co-founder Daniel Ewing, largely about the firm’s creative process, their side projects, how they got started, and some info about why they decided to go with our System to package their reel. It was a great experience and turned out to be a terrific read. And we wanted more.

So since then, we’ve had the chance to talk with Chris Glass, of the famous, defy-all-odds, internet radio station, Woxy.com, about packaging souvenir discs for the bands who stop by to play live sets at their studio. We’ve interviewed Rafael Macho, a freelance motion graphics designer whose international broadcast and film work you’ve definitely seen and have been repeatedly blown away by. A couple of months later, we talked with Chevon Hicks, founder of the really cool shop, Heavenspot Studios, creator of interactive sites for big films like the upcoming “Tenacious D” feature and little indies like the site for “The Aristocrats.” For Case Study 5, we had the pleasure of interviewing Limore Shur, the Creative Director and Owner of the awe-inspiring, motion graphics firm EyeballNYC. Later, we spent time with Craig Tozzi, founder of another motion graphics agency we’re all big, big fans of: Venice-based twothousandstrong. And for our latest, we had a fantastc discussion with Ernesto Rinaldi, the founder and head honcho at the Florida-based design firm, 451, which specializes in amazing work for both North and South American audiences.

All in all, it’s been an amazing series of features and we’re all set to keep them coming. In the interim, if you or your firm happen to have something you think might make a terrific interview, drop us a line. We’re always thrilled to see what kinds of interesting things people are doing with the System.

We’re also always thrilled when we hear from the people in Littlestown, San Francisco, New York, Los Angeles, Hollywood, Boston, Venice, San Jose, Brighton, Edmonton, Sheridan, Minneapolis, Victorville, Santa Cruz, Redhill, Seattle, Forest Park, Chicago, Frisco, Winnipeg, Toronto, Portland, Burbank, Hoboken, Elmont, London, Mountain View, Riverside, Lombard, Honolulu, Boulder, Helsinki, Salinas, and Covington.

Just Our Type

Typeology, the new web-based typography magazine, is the kind of thing that simultaneously makes us l

 

ove the internet more than ever while also making us tremendously happy that Jewelboxing is being put to such terrific use. The magazine itself is fantastic, filled to the brim with interesting new fonts submitted by all kinds of type foundries and typophiles alike, fantastic design work showing the fonts in action, and in-depth interviews with each of their creators. What’s more, the whole thing is free downloadable PDF. And if you like what you’ve seen on the electronic pages therein and want to start using some of the typefaces you’ve fallen madly in love with, that’s where Jewelboxing comes in. For a very reasonable fee, the magazine sells a disc-based copy of itself, beautifully packaged using our King cases, which also includes every single font they discuss. It’s a brilliant system, we’re thrilled to see the System being put to such great use, and we wish Typeology the best of luck with all their future issues. So far, they’re off to a terrific start.

In our spare time, we are creating typefaces based on the strong emotions we feel for the people in Sao Paulo, Grand Rapids, Montreal, Ann Arbor, Columbus, Helena, Chicago, Dallas, New York, Staten Island, Pasadena, Kansas City, Buford, Greenville, Boca Raton, San Carlos, Wauwatosa, Glen Allen, Hadley, San Diego, Elmont, Richmond, Brooklyn, Redmond, Pittsburgh, Greenwich, El Segundo, Northbrook, Piedmont, and Minneapolis.

November 9, 2017 | Category: Blog

It’s All The Talk in Delray Beach

When Jewelboxing user, Jess Kadar, sent in what she’d recently put together using our cases, it made us feel all warm and happy inside. That’s not to say we’re not always tingling with delight when we see Jewelboxing put to good use, but this was fine design plus it was as sweet as all get out. Here’s the whole scoop, directly from Jess:

“I just have to say how much I love Jewelboxing and how well it’s been working out for me. I bought the jb kit to make DVDs of my wedding pics, which worked out nicely. But what *really* impressed people was when I used Jewelboxing to package my grandma Ethel’s 90th birthday video. (I had transferred 90 years of film and photos to DV and edited it into a tearjerking 20 minute film.) Now all the retirees in Delray Beach want to know where they can get a video like Ethel’s.

I know it’s not hard for a grandchild to impress her Jewish grandmother…but it IS hard to impress her friends who insist that their grandchildren are the best, smartest, most creative, etc. With Jewelboxing, it is indeed possible to silence them. I’d even say it’s the next best thing to being (or marrying) a Jewish doctor.”

We’re positive there are friends of grandmothers being impressed like crazy in Pittsburgh, Arlington Heights, Toronto, Cincinnati, Eugene, Los Angeles, Villa Ridge, Cresskill, Chester, Houston, Valencia, Pasadena, Mountain View, Napa, Westborough, New York, Chicago, Baltimore, Providence, Portland, Monument, Mississauga, Rutland, Dunfermline, Minneapolis, and Bristol.

November 9, 2017 | Category: Blog

To Have and To Hold

It may appear as a bit of cross promotion, but fear not. Over at The Show, we sold out of our Dead Can Dance European Tour Box Sets in record time, almost as soon as it was announced (the band’s fans are nothing if not incredibly dedicated). But we thought you might like to see how we’re using Jewelboxing in connection with our own products.

For this particular box set, we had to come up with a solution wherein we could collect twelve shows, with two discs per night, into one attractive package. We’d been using Jewelboxing for the individual shows from the start and we wanted to keep to that, but the trick was connecting this large batch together in an approachable way. We looked at various ways to keep them together, but in the end, opted for a band of high quality, heavy stock printed paper that would wrap around the eight discs, leaving them exposed on the top and bottom for easy access, but plenty secure enough to have the cases not slip around all over the place and get scratched up. In the end, we were plenty pleased with the results. It’s a simple, cost-effective solution that maybe you can use if you run into some project that will require multiple discs, extra copies, etc.

 

We’re planning to send multiple copies of us doing numerous karaoke versions of “You Light Up My Life” to the people in Waterloo, New York, Chicago, Los Angeles, New Albany, Ventura, Fort Worth, Ottawa, Polk City, Provo, Portland, Norfolk, Lakeside, Canyon Country, Seattle, Goshen, Whitby, Sicklerville, Winston Salem, Eden Prairie, and Shoreview.

November 9, 2017 | Category: Blog

How To Be a Hero

It’s pretty simple, really. First, have your wife and daughter sit down at the family iMac with a pile of CDs and select a list of songs for a mix CD. Organize and burn it with iTunes. Put it in the family car and listen to it obsessively for a week. Debate the track selection and order at every opportunity. Have them go back to the iMac, revise the playlist, and email the artists and song titles to you at work.

Marry a woman with a great photographic eye. (OK, maybe that part’s not so simple.) Have her select a portrait-shaped image of your daughter’s beautiful face and a landscape-shaped image from a previous trip to the zoo, and have her email those out of iPhoto to you at the studio.

Sit down with your daughter and discuss the relative merits of various titles for this birthday party CD. This will feel surprisingly like a client meeting. You will have a couple “perfect” titles that describe in a brilliantly concise manner the exact feeling that the list if songs will communicate to her friends and their families. She will insist on calling it “My Life is 7.” You will lose this argument.

Find a free hour at work. Import the portrait-sized photo into the Freehand (or whatever app you prefer) Jewelboxing template for the outside of the insert book. Place it on the right side of the page. Crop the image on its left side along the guide for the horizontal center of the page. Let it bleed off the three other sides. Lay the headline, set in a sensible typeface like Gill Sans, across the image with another small line of copy that says “Isabelle’s Birthday Party at The Zoo, June 6, 2004” stack-centered and set in white to reverse nicely out of the photo.

Import the landscape image into the same template, size and crop it as if it were going to cover the entire insert book template and bleed off all four sides. Send it to the back, behind the portrait image. Set the playlist so it reverses out of the left side photo. Print out a test and then 13 more. Set aside.

Open the template for the tray-liner inside. Copy and paste the landscape image from the previous template into it and align it so the right half of the image covers the entire template area. Print out a test and 13 more. Set aside.

While still in the tray-liner template, bring the “disc shape” layer to the front. Select the landscape image, copy and then paste that inside the disc shape. Copy that. Open the disc label templates and paste. Put the circle filled with the cropped landscape image over each of the two disc shapes on this template. Add text if you’d like. Print a test and then six more of these.

Open the template for the tray-liner outside and fill it with a solid color. Repeat the headline in white in small letters rotated 90 degrees clockwise. Put that on the part of the template that will be the spine of the final case. Put the already printed tray-liner paper back in the printer with the blank side out, print a test and then 13 more.

Gather all that stuff and bring it home. Assemble the packages at the kitchen table with your daughter. I’d suggest you taking responsibility for applying the disc labels and detaching and folding the tray-liners. She can do pretty much everything else. Head upstairs to the iMac. Burn the 13 labeled CD’s and snap them into the cases. This next part is very important. While at the party at zoo, please try to not lose any kids. Hand out the discs as party favors. Ta-da.

For even more fun, try this in Santa Cruz, Wenonah, Billings, Barrie, Ithica or San Francisco.

November 9, 2017 | Category: Blog

Between a Little and a Lot

In response to several inquiries we thought we’d better update and repost this entry.

Our systems are great for smallish quantities of disc packages. Your ability to customize makes creating one-offs easy. Even 100 copies is no big deal. We’ve done 175 in an afternoon for one client’s film and 300 for a friend’s music-house reel and we have customers who have done as many as 500 by hand on a consumer-grade printer. We also have customers who have produced thousands of copies. Most of the time they use our super-precise templates to create the file that a print-shop uses to cut dies. It’s a one-time cost of a couple hundred bucks and for a big run it works out great.

Lately though, we’ve had a number of inquiries from people who need to make 600-1000 packages and don’t want to go through the trouble or cost of die-cutting. The best solution in that situation is to buy the cases in bulk and also the tray-liner paper. The tray-liner is a very complicated die-cut with rounded corners and scores for all the spines. And it needs to be perfect. Just run that pre-perfed paper through a sheet-fed printer and then have your replicator screen the art on the discs. The last piece is creating the insert books. It’s a simple job for any print-shop as the die-cut for that is just a folded rectangle. Voila.

Bulk pricing for cases and paper starts at quantities of 600. Write us at the link above for a quote. If you need less than that but more than 200 we’ll make you a deal. In general, we’ll give you a 100pack free for each four you purchase. Just let us know what you need and we’ll try to accomodate.

Thanks to Lubbock, NYC, Montclair, Wexford, Waikato, LA, Charlbury, Toronto, Vancouver, San Francisco, Thornhill, San Jose and Chattanooga.

November 9, 2017 | Category: Blog

Giving It Away

Anyone who orders a kit from us at between now and midnight, Sunday, December 11th, gets a copy of a DVD containing our goofy short film Copy Goes Here free of charge. In case you didn’t know, Jewelboxing is part of Coudal Partners in Chicagoand this is our attempt at what the smart guys might call ‘synergy.’

The disc also contains Scott Smith’s movie Ten, in which a man violates all Ten Commandments before breakfast, plus Slowtron’s How to BBQ a Man which is pretty self-explanatory, and Steve Delayhoyde’s 238 Miles, an excrutiating drive from Iowa to Chicago listening to just one song, “Dancing Queen” by ABBA.

Make a bulk order this week and we’ll toss in a stylish CGH tee shirt too. Write crew at jewelboxing dot com for information on that.

Since you’re not paying for the movie, keep your smartypants comments about our acting abilities to yourself willya? And yes, regifting of the movie is encouraged.

November 9, 2017 | Category: Blog

Documenting Good Design

Over the last couple of days, we’ve been talking with LA-based photographer, Brandon Moreles about a project he recently finished up using Jewelboxing. As is often the case (pun!), we were introduced to Brandon’s work when he sent over a photo of his project, all dressed up extra fancy in a set of Jewelboxing kings. His cover really impressed the whole lot of us, as did the interior. And when he sent over some links to his work, that sealed the deal. Here’s Brandon’s scoop on the project:

“I’m a photographer based out of California particularly keen on long term documentary projects. This one, titled ‘LA DANZA’ is a documentary project on Native American dancers shot over the last few years throughout California. I chose Jewelboxing for this project mainly because most of the DVDs were going to a lot of different people I shot over the years and the king cases gave then that slightly more sleek, stand-out, professional look you don’t see often enough in packaging.

You’ll quite often find that sleek, stand-out, professional look among the fine people in Moorestown, Menlo Park, New York, St. Augustine, Encinitas, Needham, Dallas, Irvine, San Francisco, Newtownabbey, St. Louis, Seattle, Chicago, Honolulu, Washington, Brooklyn, Crystal Lake, Pompano Beach, Elmont, Bend, Mississauga, Atlanta, Coronado, Irvington, San Juan, Basingstoke, Monroe, Potomac, Vancouver, Nashua, Venice, Schaumburg, Perth, and Burnaby.

November 9, 2017 | Category: Blog

Segura On Display

Carlos Segura is probably a name you’re familiar with. Whether it’s from the work of his influential design firm, Segura Inc., just down the street from us here into Chicago, or from one of the successful other projects he’s created, like T-26, a digital type foundry, or 5inch, an online store that sells amazing, predesigned blank CDRs and DVDs. If you’re a Corbis customer, there’s a good chance you’re all the more familiar with his work from this year’s awe-inspiring, gigantic, poster-sized catalog called “Crop,” to collateral material like mugs and calendars, to some of the coolest promo posters you’ll ever lay your eyes on. And to continue this unending streak of fantastic work for the stock company, Segura has assembled a design, using Jewelboxing, to showcase Corbis’ Digital Gallery collection. In his own words, describing the product: “This limited usage collection from Corbis is specific to licensing for displays on flat screen TVs in lobbies, offices, stores, homes or any other digital display.” Really cool, without a doubt, and we’re happy to be a part of it all (on the casing side at least).

We think Carlos’ Corbis disc demands optimal viewing, so were standing in line at 4am on the Friday morning after Thanksgiving so we could buy 60″ plasma tvs for everyone in Los Angeles, Via del Mar, Portland, Chicago, Seattle, Arlington Heights, Denver, Milwaukee, Grand Rapids, Alhambra, Malibu, Culver City, San Diego, Mount Juliet, Stow, Sanford, Hoover, Oklahoma City, Lakslev, Norfolk, Verona, Nicholasville, Seattle, Chaska, Greenville, Houston, Franklin, San Lorenzo, Minneapolis, Nazareth, and Abilene.

November 9, 2017 | Category: Blog

Trophy Cases

Well here’s a new one on two fronts. Last week we got a flat package in from Stephen Allen and upon opening it, we found that it contained a sample of the case he recently put together…minus the case. He’d sent us two printed sheets, the cover booklet and the tray liner. It looked terrific as it was, but we knew it would look fantastic in its intended place. So we popped all the tabs out, did up all the folds, and plopped it right into a Jewelboxing case. And viola, it was terrific!

The second new-ness of it all, is what Stephen Allen is packaging with the Jewelboxing system. We’ve had plenty of photographers use the cases to promote their work before, but Stephen is a kind of photographer that works in one specific field: college and prep schools. After assembling the case, we popped onto his website and, besides enjoying the site’s interface, browsed around in his gallery. And sure enough, there they all were. Stunning photos of students, teachers, classrooms, etc. Who’d have thought? And what’s more, it made his Jewelboxing design, with photos of an inexpensive silver trophy, make perfect, clever sense.

Note: That really sweet offer that we made in the last Infrequent Mailing ends on Friday. Wanna get in on the next one? Join the list on the JB Home page.

We are buying lots of inexpensive silver trophies, inscribed “Best Jewelboxing Customers Ever,” for the people in Irvine, New York, Toronto, Gosport, North Shields, Austin, Tracy, Warren, Santa Barbara, Stanley, Minneapolis, Sydney, Chicago, Flushing, Inverness, Lanoka Harbor, Tawau, Woodside, Hollywood, Londo, Radcliff, Westfield, Rockville Centre, Sioux Falls, Garfield Heights, San Jose, Bethlehem, Pasadena, Indianapolis, Vioa del Mar, Thunder Bay, Gold Beach, Vars, Mission, and Pittsburgh.

November 9, 2017 | Category: Blog

Copy Goes in Jewelboxing

Here at Jewelboxing HQ, we regularly get in copies of people’s films who have used the system to beautifully package their work. So why should we be any different? If you’re familiar at all with our other site, for Coudal Partners, our parent company, you may have seen that just this week we finished up our eleven-minute epic short film, “Copy Goes Here.”

Because we had a couple of films around that we’d previously hosted, and we’d made the film in collaboration with the fantastic stock house, Veer, we decided to put together a nice little DVD with everything on it, for sale, ready to be purchased by that true fan of Coudal-familiar humor. Not knowing the demand, we wanted to have at least a hundred put together right away, so we designed the menus and laid out the whole case design on Friday, then started printing, printing, printing yesterday. Dawson, our go-to Jewelboxing expert in the studio, assembled them for two days straight. They look great and we’re once again thrilled with how cool the system makes stuff look, even our scrappy little independent film.

We won’t mind being passed over for an Oscar in favor of the films by people in : Brooklyn, Chicago, Grand Rapids, Lafayette, Arlington, Ridgefield, Westerville, Newark, Raleigh, Chesterfield, Locust Grove, Newcastle Upon Tyne, Brampton, Sausalito, Sydney, Philadelphia, Stockton, Toronto, Birmingham, San Francisco, Stuart, Denver, Caulfield South, Atlanta, Brookings, Seattle, Peabody, Salisbury, Blacksburg, Vancouver, Signal Mountain, McKinney, Crystal Palace, Santa Clara, Missoula, Mountain View, and Venice.

November 9, 2017 | Category: Blog

Byrd’s Theory

After seeing Kevin Byrd’s brilliant work in the first issue of JPG Magazine, we knew he was someone to keep an eye on. A visit to his terrific blog once a day goes without saying, and you’ll see many a “via” linked back to his site on Fresh Signals. And, along with his brother Aaron Byrd, he’s continued to keep scoring points with us by using Jewelboxing to package a short film he put together earlier in the year, “The Cycle Theory.” It’s a clever piece of work, with some of the best use of animated asides you’ll probably ever see. It’s well worth your time.

But back to this story: we were browsing around this morning on his Flickr account, looking at another project he’s right in the midst of when we found the limited-edition DVD Aaron had assembled for the movie. The thought process went like this: 1) “Hey, wow, that’s a really cool design.” 2) Several seconds to process information and make connections, and then 3) “Oh, hey, he’s using Jewelboxing!” So as familiar as we are with the Jewelboxing cases, as many times as we’ve shrink wrapped for hours, packaged dozens of hundred packs, and even made cases for our own projects, this morning proved to us that that first “hey, that’s really cool” impression still works. It’s extra effective when you’ve got a film like Kevin’s and a designer like Aaron manning the helm.

Things are being made that will also bewilder and amaze us by the people in Newton Heights, Middleboro, Wilmington, Phoenix, Clermont, Spring Valley, Dallas, Hoboken, Los Angeles, Moreno Valley, New York, Austin, Cincinnati, San Diego, Indianapolis, Venice, Hacienda Heights, Longmont, Eastchester, Kingston, El Cajon, Roxbury Crossing, Raleigh, Toronto, York, Santa Monica, Fredrick, Pennsauken, Seattle, and London.

November 9, 2017 | Category: Blog

Self-Promotion Via Other People

The old adage is, “Any press is good press.” But if it’s good press, then it stands to reason that said adage should be revised to fit. Something maybe along the lines of “Any press that’s good is extra good press.” That’s what’s happened here last week with a couple of articles that were floated our way. We got a nice blurb in Consumer Electronics, who said, “You can buy cheap plastic cases for your DVDs at any computer or electronics store, but if you want to get fancy, consider a kit from Jewelboxing.” That was nice. Then Dawson found a full product review on a site called IT Enquirer.com, which said, “Jewelboxing offers a ready-to-go system, complete with the best quality jewelboxes on the market, inkjet paper perforated to match the jewelbox precisely and templates for your software.” and another review on the Dutch site, Scribent Reviews, which said, well, as none of us speak the language, we’re not sure what it says. But we’re assuming it was pretty good, given that they gave Jewelboxing a rating of 10 out of a possible 10 (unless maybe we’re reading it incorrectly and 1 is the best and 10 is the worst). So, yeah, we’re definitely guilty of bragging here, but we’re still proud of the system, and we’re thrilled that people are so receptive to it that they’re putting reviews out there. Also, if we ever decide to make a Jewelboxing movie, now we’ve got some good tags for the poster.

If any of the people in the following cities need a blurb to help them sell things, gain power and influence, or help them get their film, “Zombie Possums From Space,” into mass distribution, we’re here for you: Lewes, Phillipsburg, Bellvue, Memphis, Malibu, Brooklyn, Sarasota, New York, Lisboa, Madison, Warren, Denton, Santa Monica, London, Clinchy, Prince George, Sleepy Hollow, Los Angeles, San Francisco, Roswell, Mountain View, Markham, Guntersville, Philadelphia, Venice, West Hollywood, Montreal, Austin, North Wales, Santiago, Chicago, Toronto, Plantation, and Royal Tunbridge Wells.

November 9, 2017 | Category: Blog

The 2005 Olympics in Seattle

‘Round Jewelboxing HQ, we’re always happy to catch wind of a cool project someone has decided to package using the system.Today was one of those days, as we received an e-mail from Jason Reid, a filmmaker from Seattle who has a bunch of said cool projects going on, most notably, the new film, “The Reid/Secrest Olympics.” The DVD release party was held on September 30th and turned out to be very successful. And because Jason has some great things to say about using Jewelboxing, including that his Canon Ip4000 printer did a perfecto job, and that we’re a fan of what he put together, we thought we’d volley back the niceness and give some info about his film:

“The Reid/Secrest Olympics is a 40-minute comedy, directed by Jason Reid. It tells the story of two lifelong friends turned fierce rivals, who decide to have a five-event “Olympic” competition to decide once and for all who is the better man. The film was finished in 2003 and premiered to a sellout crowd at the Tractor Tavern in Ballard. Following this event, the film was shown three times at the University of Washington before being accepted into the New York Independent Film and Video Festival (where it screened in both New York and Los Angeles).Since then, Jason Reid and editor Colin White have slowly been working on finishing the DVD, complete with over an hour of extra features. Among the bonus materials, the DVD will include a 30-minute companion piece to the movie titled The Olympics: The Untold Story , as well as a comical 10-minute short documenting the main character’s promotional tour in support of the film.”

Sounds like a sure-fire hit to us. Do yourself a favor and, when they’re available here in the next little while, buy a copy at the film’s site. And while you’re at it, why not pick up a few extras for the swell people in San Anselmo, Chislehurst, Bodoe, Acton, Atlanta, New York, Chicago, Vancouver, Irvine, Venice, and Statesboro.

November 9, 2017 | Category: Blog

New Bubbles, Better Squeaks

If you follow the happening here or on Fresh Signals on the Coudal site, you’re apt to recognize the name Jason Koxvold. We’ve been longtime favorites of his tremendous film and motion graphics work. And you probably are too. You’ve likely seen his work in television spots, music videos, print ads, film fests, and if you’ve been to Times Square over the past couple of years, you probably noticed his enormous spot for Winterfresh hanging overhead. We’ve been fortunate enough to get to know Jason and have him has a customer. And, with everything he’s shown us, his new reel is perfecto:

“I love the new stock, it holds the colour and density so nicely. So anyway I’m sending some reels out and figured it might be worth making a good impression.

The Citizens [Jason just finished their latest video, “You Drive”] wanted a couple of DVDs for their new manager as well, so I jewelboxed some up and he totally freaked out.

Anyway watch out, apparently Appearances will be played on The OC on November 3rd.”

We expect that many hit shows about teenagers in love will soon be featuring the wildly attractive people in New York, Santa Monica, Lancaster, Phoenix, Davidson, Midlothian, Glendale, Edgefield, Bellingham, London, Pasadena, Peterborough, Topanga, Wayne, Kennesaw, Medford, Chicago, Philadelphia, Spring Valley, Henderson, Venice, Lincoln, Washington, Fort Lauderdale, Wolverton, and Detroit.

November 9, 2017 | Category: Blog

Case Study 7: 451

It’s always amazing to see what people wind up doing with Jewelboxing. We’ve seen users put pieces of wood in the case spine, things carved into the cover, and everything you can imagine in between. When we got in a sample of 451’s new design portfolio, that’s when we knew we’d seen one of the best off-the-beaten-path uses ever. Inside a beautifully designed, single color sleeve you find a gorgeous booklet, featuring some of the highlights of 451’s work (if you want to get to it right away). The Jewelboxing case features the same, less-is-more aesthetic, with nothing but the most fitting word imaginable, “Simple,” on the cover. And if you haven’t fallen in love with 451 by this point, once you pop the CD in and use the fantastic interface, we can almost guarantee you’d be utterly smitten. It’s a thing of beauty, their work, so we decided it was only fitting to have our next Case Study be about them. And as luck would have it, we were fortunate enough to be able to talk a bit with Ernesto Rinaldi, 451’s founder and head honcho:

1. Can you tell us a little about your company?

I’ve always been attracted to design+technology, way back before the Internet was around. I bought my first Mac in 1985 and from then on I started using it as a tool for design. I had a small graphic design shop in Argentina, and when the web came down there the possibility of mixing both design and technology blew my mind. I remember as soon as I logged on the web and started flirting with HTML turning back to my partner and telling him “I want to make a living out of this…”

So I started designing and creating websites for my own as a hobby (I was still a full time graphic designer and I was art directing 2 magazines). At that time I was working for a local branch of a Fortune 500 company, and they were starting to get into the online world. I showed them what I was doing and I got my first serious interactive project. From then on it didn’t stop. I got a job in California for some time, but later I decided to pursue my own company, and that’s how it all started. 451 was already the name I had chosen to do business, although I was not operating as 451 because nobody knew us under that name.

2. What kind of projects do you work on? Any favorites?

We do all kinds of interactive projects. For some reason we usually end up doing a lot of corporate stuff and big media projects like newspapers, magazines, etc. But from time to time we take fun projects where we can relax and not only think about “how will it work, will people understand it…” and do other fun things.

While in California working for RDG I got to work on the design of Apple’s original Final Cut application interface, back in 1998. Still today I can’t help stopping by any Apple store to check the application (which now is at version 5 and still using most of the original interface)… Designing mass accessed websites are always a favorite. Knowing that millons look and use what you do everyday makes you feel good, no matter what the project is.

3. What drew you into creating content and designing for the web, as opposed to other mediums like print or film?

We started out as print, and then moved to web. Being so far away from the first world (Argentina), the web was the first chance we had down there to show the work we did worldwide and how creative we could be… And also it was the perfect mix of technolgy and creativity.

4. You have some of the biggest clients in the business. What’s the process of designing a site for an organization as large as places like Visa or Volkswagen? Do you come in with many concepts to pitch, or do they assume that you’ll just create something wonderful based on your terrific body of work?

Years ago I never thought experience would be so important. You always think creativity is all, and maybe my background beign an architect helped me realize creativity and design are just part of the creative process. There are many other parts that build up a job (be print, interactive, movie, etc.) so when you work for somebody as large as Visa or VW, they not only look for creative talent in the aesthetic sense, but also in all the other aspects. When you work on a project for them they expect the project to be successful. Large websites (like a newspaper, that publishes hundreds of pages daily, and recieves millons of users every single day) require you to take into account things that are also related to design but not to creativity; you have to research and plan even before starting to choose a color, so that’s where you start making a difference by having experience on your side.

5. You relate your company name to Ray Bradbury’s “Fahrenheit 451” by quoting the main concept of the book, that paper burns at this temperature. It’s a brilliant idea related to web content, but in Bradbury’s work, the burning of paper, or books, is a bad thing and an allegory for a dystopian society. Were you concerned at all about the negative connotations, or do you feel that there is something that Bradbury could never have foreseen, that books would gradually disappear, but they’d be replaced in a positive way by internet content? Or, alternately, am I just reading too much into all of this?

The funny part is that most people don’t even have an idea about the meaning of the number. When we go to meetings sometimes they ask us about the name, and they believe it’s because of our phone number (which, BTW was a pain to get it from BellSouth…). There are 2 main reasons to use the name. First, the novel shows a future where everything is controlled by the computer, and that’s probably what moved me to think about the name, and also the temperature that burns paper. Not everybody has read the book or even seen the movie, so when we explain the meaning of our name we just focus on the burning of paper and it’s enough… Also, since we work in different countries and cultures (I’m native in Spanish), being named with a number is easy to pronounce in any language.

6. The web seems to be a lot more functional place now that it’s been adopted by the public at large and has long since shed its previous semi-alien, subculture-based past. Because you started so early, in 1995, what has that been like, going from a time when people were relatively unfamiliar with the internet, to now, a time when everyone uses it and even the mom and pop restaurant on the corner has a website?

Well, I remember talking to my ISP in Argentina in 1995. We had this conversation and he told me about a website where I could find everything. I walked 3 blocks back to my office and when I got there I forgot the name… it was Yahoo!! So at that time nobody knew anything about the web. I remember checking a website and finding that we could tweak the code and change the background color of the page! That was amazing then…

My first account with Network Solutions was ER125, which meant that ony 125 persons had made a registration with my initials. When I tried to register 451.com I was not allowed because by that time they didn’t accept numbers only, so I started out with f451.com and then got 451.com.

7. What do you feel the future holds for the internet? Are you excited by any trends you see developing?

I like what is doing and how fast it’s growing in terms of usability and design. You can do on the web what you want, generating completely innovative experiences for users, and that’s exciting. Flash is doing a very good job helping use and understand navigation and usability. In general, the technology is catching up with what designers have in mind and is letting them (us) do what we want, not being crippled by the technology itself.

8. You do a lot of work in Latin America. Was that a decision early on, to get involved in that market or something that just showed up and has been growing ever since? What is the landscape for the web in that part of the world?

Being native in Spanish probably helps us get jobs. We started out down in Argentina, so that also helped us get big clients that the Latin market recognizes. We’ve been mainly a “word of mouth” company, our friends are from Latin America and we end up getting more jobs there.

9. Why did you choose Jewelboxing to send out your work?

We wanted to show the best of our work, and we believe every single piece of what you do talks about the company. We didn’t want to use regular CD boxes, and we thought it would be a good idea to use Jewelboxing. We used the original paper that comes with the pack to print and die cut our own set of booklet and covers.

10. The packaging you’ve used, quite possibly one of the best we’ve ever seen come through our doors, includes a beautiful Jewelboxing case design and fantastic booklet, all held together with a thick box-like sleeve. Can you tell us a little about the packaging design process and some info about where you had the packaging produced?

Thanks! We thought that we wanted to have both things tied together. We did a CD-Rom some time ago and it didn’t work as we had planned because when you hand it out in a meeting nobody stops the meeting to pop in the CD on their computers. So they take out the booklet and once they see what you do they get into the cd.

We printed the book and the box in Colombia, and the internal parts of the jewelbox here in Miami. For some reason we didn’t use the correct paper thickness for the internal pieces (we’ll get it right the next time), so they are somewhat thinner than the ones that come with the Jewelboxes (which btw are great).

11. Lastly, what does the future hold for 451? And any exciting projects near release that you can talk about?

We only delivered less than 5% of the cds and cases we did and we had an overwhelming response. We are afraid to send out the others… We are always working on new projects and every single one is exciting for us (well, not 100% but 90%!!) We are redesigning the Public Radio and TV for Miami (WLRN) and that’s really a very exciting project for us. Others we can’t talk about will appear on our website as soon as we are allowed to let the world know what we are doing…

An Every-Platform Disc

Due to the amount of wedding samples we’ve gotten in recently, and to make no mention of the amount of weddings we ourselves have been going to, all things point to this being a heavy season for marriages. And while we’re all for the standards, from the frilly, white RSVP cards to the frilly, white thank you notes, it’s great when we see something that goes that extra step and there’s something special about how it’s presented. Enter Christopher Cassidy. In perhaps the first time reported to us, Christopher used Jewelboxing to carry not one single bit of disc-based data. Instead, for his wedding invitations, he’d sent out the cases with a super heavy stock paper insert in the shape of a disc which fit perfectly on the spindle. Here’s more info on the whole thing from Christopher himself:

“Quite some time ago, I came by chance across Jewelboxing whilst surfing the net, and was really impressed by how cool it looked – if only something could happen to me where I’d get a chance to use it! Time passed, and I found myself planning my wedding; I wanted to design the invitations myself and wanted something different from anything I’d previously seen. Jewelboxing was my answer, not only did it look amazing, but there were enough nooks and crannies for me to effectively display all the information I needed, and a convenient RSVP holder to boot. They went down an absolute storm, everybody was blown away by them, but they were almost too good because no one was willing to ruin the presentation and send us our RSVPs! Oh well, at least if no one comes, they’ve got a very memorable invitation!”

We wish Christopher and his fiance Bettina all the best. And the same to all those in Staten Island, El Cajon, Bonita Springs, Atlanta, Toronto, Gouda, New York, Portland, Dallas, Burbank, East Wallingford, Seattle, Brookline, Los Angeles, Indianapolis, Ketchum, Saddle Brook, Orlando, McKinney, Beverly, Wilmington, Aurora, Closter, Saint Paul, Minneapolis, Toronto, Venice, Fareham, Naperville, Phoenix, and Charlotte.

November 9, 2017 | Category: Blog

Make Sure to Stretch Before Listening

You might remember from a few months back when we highlighted “A Cup of Coffee,” a terrific album sent our way by DJ Shagz. A fantastic mix of dub and R&B;, packaged in a beautifully designed Jewelboxing Standard case. Because we enjoyed it so much, we were understandably excited when we got this message in today:

“Just thought I’d let you know about my latest DJ mix to use your Jewelboxing system. I was commissioned by a friend of mine to put together a mix for a summer party he was throwing a couple months ago. He just wanted something that he could hand out to people and send them away with, something personal and specialized to remember the (presumably) great time they had. Fortunately everybody *did* have a good time 🙂

Having seen your system being used for my ‘Cup of Coffee’ mix, my friend wanted the same high quality cases and printing job for his CD. I put together a mix of funky summertime hip hop and funk, part music I was digging at the time and part tunes that I thought represented my friend’s personality. I designed the cover and tray with the help of a photographer friend, Abe Roberto, and now I’m busy printing, folding and snapping the cds together.

So far the CDs have been a hit, in no small way thanks to your product.”

There have been hits abound in New York, Lake Oswego, Kings Park, Blue Bell, Mountain View, Portlant, Steinbach, West Hollywood, Los Angeles, Phoenix, Chicago, Aurora, Seattle, Pasadena, Orem, Bothell, Hereford, Kendal, Santa Monica, Sierra Madre, Calabasas, Pontefract, London, Lansdowne, Flushing, Bradford, Madison, Yarm, Riverview, and Atlanta.

November 9, 2017 | Category: Blog

Case Study 6: twothousandstrong

We here at Jewelboxing have long been fans of twothousandstrong, a terrific motion graphics/production company based out of Venice, California. There’s a mighty good chance that you’ve seen their work multiple times, from their identity packages for the Independent Film Channel, to an entire show package for Nickelodeon’s Kid’s Choice Awards, to commercials for everyone from ESPN to Showtime. Their work is drop dead gorgeous, lighting quick, and the kind of stuff that makes you want to get up and start learning animation. We got the opportunity to talk with Craig Tozzi, founder of twothousandstrong, about its history, their work, and moving from Venice to Venice:

1. Can you tell us a bit about the company and its history?

I started 2000strong in 1996 in New York with my brother Steve. At the start, it was simply the two of us designing, with myself doing editorial, composites and the occasional music score. The kinds of work we did then is similar to the work the company does now – although obviously the toolset has changed.  Steve left the company in 2001 and we’ve since set up shop in Venice, CA, where I’ve lived since 1999.

By the way, the company name changed from “2000strong” to “twothousandstrong” at the turn of the century, primarily since the name has nothing to to with the millennium, although a lot of people evidently thought that it did. The name doesn’t mean anything, in fact.

2. You do everything from motion graphics to traditional film work.  Is there a favorite to work on?  Does everybody get excited when one particular kind of project is put in front of you?

I’ve always felt the more complicated, the more logistically complex – the better. It’s the challenge –  pushing yourself to do something different than you’ve done before – whether that be in a creative or technical context that keeps it interesting and fun.  Personally, I’m split between two very different disciplines  – i love directing live action, but I’m also very enamored with the more technical nature of 3D software + programming. That’s just me – other designers here have their own strengths and interests.

As for favorite jobs – it’s not so much the job as it is the client. You need a client that trusts you and respects your input – it’s a dialogue that goes both ways. Without that, you’re doomed, no matter how good of a designer you are.  The end result may be great, but it won’t be very fun at all.

3. On your site, when you select individual projects, it’s refreshing to see detailed explanations of how you put the piece together. And you really get into it, down to even the technical details. In a business of “wow, how’d they do that?!” was it a thought-over decision to include these “man-behind-the-curtain” details, or just something you felt like talking about out of interest?

We only really try to do that when something needs explaining – a different technique or production pipeline from the norm etc.  Motion graphics is maturing to a degree, thus the tools that get used are typically the same from project to project.  The creative is far more interesting than the toolset anyway. We do like to keep the dialogue on our website more conversational, even a bit snarky. You can’t really take all of this stuff too seriously!

4. Following that, I’d guess that a lot of people don’t realize that there are a lot of organic elements put into building motion graphics. You actually have to go out, away from a computer, to shoot and build and whatever else, and then come back. Is there a favorite part of that process for twothousandstrong?  The planning, the gathering or the later compilation?

Depends on the project, and the designer. I’ve always been intrigued by natural elements + unpredicability, whether real or virtual.  This doesn’t always show itself in the company’s work however – a fair amount of our work doesn’t include any natural elements whatsoever.  It’s more about what works within the client’s and the project’s context – that drives the process more than anything else.

5. What are some of the more “unique” projects you’ve work on?

Two very different examples: 1 – i directed a game cinematic this year for EA Games’ Need For Speed franchise that had a screen raster of nine HD screens laid end-to-end that was eventually displayed on a mammoth 360 degree screen. I worked with a lot of really talented people at the Mill / New York to do it, and camped there for nearly two months while we animated the equivalent of 27,000 HD frames to create a 3D car-chase that was projected around the viewer – as if they were standing in the middle of all the action.  2 – I directed a series of vignettes and a PSA for the TLC network that followed a designer from Trading Spaces as he remodeled a community room at a Ronald McDonald House in Michigan.  The resulting spots had virtually no graphic design in them, but were very satisfying to create.

In fact, we’re doing another series of spots like that later this year.

6. It seems like I’ve been seeing your identity packages on IFC for a few years now.  And you’ve said you’ve had a long relationship with EA.  When you have clients for that long, does it become a more open exchange, with you pitching as many ideas as they are, instead of a one-off job for a client with an already detailed plan?

It doesn’t really work like that – it’s more of a trust type of thing. One of my clients I’ve been working with for over 10 years  and he always has a very strong sense of what he’s looking for, but he lets me change and push beyond his recommendations if i want; that’s a great relationship, as we both respect each others opinions.  With EA / Arnson Communications, Showtime, IFC and other clients we’ve had relationships with over the years, the common trait has been professionalism. Basically, they’ve got their shit together and are confident about what they’re doing, and that’s reflected in their relationship with us.  It’s always a joy to work like that.

7. Any particular favorites that you’ve put together?

It’s impossible to pick a favorite, as I tend to forget what we finished just 3 weeks ago!

8. Last year, for your reel, you used Jewelboxing and it was packaged in that terrific shiny red mylar bag.  Anything like that up your collective sleeves this year?

We changed the color!  We’ve got a few limited edition things we’re doing, but they’re secret for now!

9. You’re moving to new offices soon.  Still in Venice?

As long as we’re in Los Angeles, we’ll be in Venice. I’m allergic to commuting.

10.  On a personal, embarrassing front, a couple of years back, after seeing your work with Ruben Fleischer on the DJ Format music video, “The Hit Song,” I told myself, “That’s it. I want to learn After Effects.” So I took a camera out, got a friend involved, and spent a few days making this impossibly stupid animation, heavily influenced by your work. Since then, I’ve figured out what I’m doing a little more, but it was your video that started the process.

That’s cool!  A lot of people really liked that piece; i always felt it needed another two weeks to cook, but deadlines are deadlines. It’s really fun for what it is.

11.  Lastly, what’s next?  Any new projects to be on the look-out for?

We intentionally had a pretty chill summer since we had planned to completely rework our offices – literally moving everything and wiring from scratch.  We’ve just finished all that and are finally setting into our normal production mode, so stay tuned!

What Are We Jewelboxing: Day Four

Well, it’s been a good run, but we’ve finally reached the end of the week and that means the end of our “What Are We Jewelboxing?” series as well. After today, we’ll get back to ideas about what to do with Jewelboxing and highlighting the terrific work that comes our way. And who knows, maybe we’ll run into another week here at the studio where it seems like everyone is working on printing and packaging all at the same time and we can start it up all over again. But for now, here’s the last, from Steve:

“Back in early July, I went out to a friend’s wedding outside of Booneville, California, in the northern part of the state. The bride knew I was something of a film guy, so she asked me to shoot the wedding video. But she demanded that it be something unique and, preferably, funny and strange. She sent me two DVDs a few weeks before the wedding: ‘The Five Obstructions’ and ‘Wirthnal and I’, and said, ‘I like these movies. Can you do something like this?’ After watching them, basking in their weirdness, I knew this was the job for me. So I went out there, had a blast and shot the wedding like a typical wedding videographer. When I got back, I had the idea to edit it as something mildly-normal, but to incorporate a very unreliable narrator who was never sure what was going on or was clearly making things up. Here’s the finished product. In addition to the video, I also wanted the packaging to be really something unique, so of course I used Jewelboxing. I designed the case by creating this facade that this was a disc from a company that specialized in making nothing but wedding videos for the couple, Brooke and Jeffrey. Here’s what it said inside the cover flap:

‘As a consumer, we know that you have countless choices among the other videos of this wedding currently available. You have, no doubt, obtained a copy of our product because you are aware that only this video has been authorized by both the bride and groom for national distribution. Our company was approached to create this product due to our long-standing relationship with their organization and the quality of our work in prior Brooke and Jeffrey weddings (“Brooke and Jeffrey’s Wedding 1998″ was the recipient of three Emmys). It is because of this valued relationship and our commitment to excellence within the Brooke and Jeffrey wedding video industry, that our audience receives a wedding video experience unlike any other. From the crisp, clean, high-resolution video images to the sparkling fidelity of the stereo mix, watching this, or any of the wide assortment of titles in our Brooke and Jeffrey series, gives one the sensation of attending their special celebrations, but without the expense and burden of travel. We hope you will enjoy this wedding video and return to us soon for more exciting Brooke and Jeffrey wedding video releases.'”

We’re more than happy to shoot any and all of the many happy weddings sure to be occurring soon involving the very attractive people in New York, Atlanta, Dallas, Greenwood Village, Saint Louis, Prunedale, Glendale, San Francisco, Virginia Beach, Seattle, Ardmore, Cincinnati, Washington, Woodland Hills, Toronto, Chula Vista, Coral Gables and Lafayette.

November 9, 2017 | Category: Blog