To state the obvious: presentation is an essential part making a convincing statement. But take this little imaginary situation to heart and think how often it happens: You’ve got the expensive suit on, you’ve practiced a pitch, and you’ve either spent a lot of time in front of Powerpoint making your own presentation (complete with sound effects!) or you’ve outsourced it to a presentation pro. You’re about as ready as you possibly could be to have the client eating out of your hand.
So you go to load up your presentation and what do you have the disc packaged in? An ugly little paper sleeve, or one of those impossibly bland hard cases. Sure, it isn’t everything, but suppose you gave that disc to the group you’re presenting to. People aren’t going to pick it up later and say, “Hey, this looks cool. What is this?” They do that with Jewelboxing. We know — people tell us.
On the other side, suppose you’re a Powerpoint designer, sending these kinds of presentations off to people in similar situations. You’re presenting the presentation business — that’s doubling the pressure to look good! Either way, just seems like a gimmie to us. Do the whole presentation right, from start to finish, with every detail perfected, and your pitch couldn’t be more solid. But, of course, we’re a little biased (we use Jewelboxing in all our pitches).
Right this minute, we’re working on a presentation entitled, “We Really Like the People in Valencia, San Diego, Cranford, Athens, Austin, Hillsborough, Tervuren, Bridgeview, Buffalo, Conifer, Tempe, St. Albans, Oxford, Valparaiso, Berkeley, Santa Monica, and New York.”