Sikhs Hit the Streets

Earlier this week, we received a note from Jewelboxing user Sartaj Singh Dhami, letting us know about his latest project, a documentary he had produced about the Sikh religion. We’re all big film buffs here and we’ve made a few shorts in our time as well, so we’re always really happy when someone like Sartaj thinks enough of our cases to package his hard work. And it’s all the more flattering when it’s a film with an important message. Here’s Sartaj’s report:

Sikh on the Street, created by my production company, Dashmesh Pictures, is a short film that challenges the perceptions of everyday Americans to what they think of those who don a turban and beard. Are they Muslims? Are they Arabs? Or are they members to another unique community?”

“The film asks people on the street who the Sikhs are. Unknown to most, 99% of all individuals encountered in the western world that have turbans and beards are adherents to the Sikh religion, a monotheistic faith based in the Punjab region of India. Since the unfortunate attacks of 9/11, many Sikhs have encountered unwanted backlash due to their unique identities by being mistaken as followers, or adherents, to Islamic radical terrorists. Filmed in 2005, Sikh on the Streetchallenges the everyday Joe to see if they know who the Sikhs are after large amounts of outreach had been done by the Sikh community.”

“With the recent success of film, such as being shown in several film festivals and incorporated into curriculums at Iowa State and Harvard University, a new level of professionalism was needed to be added that was also economical. Jewelboxing allowed for this by providing the tools needed in order to create DVD box art and casing with simplicity. By using the templates and a standard inkjet printer, our cases were created with ease, allowing for a professional look, within a reasonable budget, that promotes recipients to actually open and learn more about the project. Thanks Jewelboxing!”

Here’s to hoping that all sorts of people are being correctly identified and having their work appreciated in Gilbert, New York, St. Paul, Milaca, San Jose, Grand Rapids, Parma, Minneapolis, Fair Lawn, South Miami, Great Neck, Riverside, Kansas City, Baton Rouge, North Vancouver, Lakewood, Los Angeles, Sterling Heights, Cleveland and Salt Lake City.

November 9, 2017 | Category: Blog | Tag: