When you decide to throw caution to the wind and open up your own business, one of the questions that likely tugs at you in those first few months is “How am I going to stand out?” In creative fields, the first answer of course, should always be “talent.” But there are also all those other factors that help guide a business toward becoming successful, most notably, its appearance. It’s why we started Jewelboxing in the first place, because we wanted the work we were proud of at Coudal to stand out and figured a lot of people probably felt the same way as we did about the usual packaging options out there. Fortunately, we’ve found that plenty of people did, including wedding photographer Cheyenne Schultz, who wrote in to tell us why she chose to use Jewelboxing almost immediately:
“We started our business here in Charlotte, NC less than two years ago, having shot our first wedding in the fall of 2007. Since then, we have grown quite a bit and will be shooting 27 weddings this year. We do shoot the occasional family/baby session, but since weddings are what we love, we devote 95% of our time and energy to advancing that part of the business.”
“When we first started, we used a very nice, quality case to deliver the portrait session/wedding day files on disc to our clients. However, it was much too traditional for our tastes and a pretty generic product that didn’t fit our business brand. As a company with a clean, bright style and a modern approach to shooting, the basic black leather cases just weren’t cutting it and we knew it. We needed something that would reflect US. When I came across a Jewelboxing sample on another photographer’s blog, I knew I had found what we had been looking for and immediately placed an order.”
“For us, branding is everything. From the first Jewelboxing case we designed, we knew it fit in with our brand and would showcase our work in a way that made us proud. One of the core values of our business is to provide excellent quality in all aspects and that definitely includes the products we offer. In Jewelboxing, we found just that; a product that has helped to take our branding to the level and has contributed to the success of our business. We’re hooked and haven’t looked back.”
Thanks to Cheyene for sharing her work with us and here’s to hoping brands are thriving in Houston, Los Angeles, Daly City, Washington DC, Annapolis, Santa Monica, Schaumburg, Malmoe, Douglas, Purchase, Manchester, Venice, Minneapolis, Brooklyn, Zufikon, South Haven, Santa Maria, Anchorage, Quesnel, Palatine, Chesterfield, Calgary, Lapel, Brighton, and Reston.