The Sweet Smell of Success

Although used to some success in the theater world, 1960’s Scent of Mystery was the first (and what would turn out to be the only) film to use Hans Laube and Mike Todd’s Smell-O-Vision technique. It utilized a series of different containers attached to the movie house’s seats that were filled with a variety of odors which were released at certain points throughout the film. Since then, variations on the Smell-O-Vision have popped up here and there, from John Waters’ Polyester to a Japanese company’s system for, strangely, Terrance Malick’s The New World of all films. But there have been years of gaps in between and Smell-O-Vision is but a relic of the past. However, while odor-bearing films have never really taken off, the band A Social Path is clearly trying to be the first to bring the idea to music, as they’ve put to use the Jewelboxing spine to include chopped up incense sticks with each copy of their album, Test #241. Although the band admits that they “can’t smell it, but some people claim they can and that is all that matters,” we think they’re on to something. If anything, it’s a sure fire sell to Spinal Tap for a Smell the Glove reissue.

For more idea of what you can insert into the Jewelboxing spines with both the Standards and Kings, we recommend reading this post from a little while back.

Thanks to A Social Path for being so clever and here’s to hoping that everyone is smelling sweetly in Pleasanton, Colwick, Stirling, Warwick, Kensington, Madison, Poughkeepsie, Santa Rosa, Vancouver, Pearland, Pittsburgh, Bloomington, Norman, Yellowknife, Arlington, Seattle, Key West, Libertyville, Upland, New York City, Brookfield, and Penn Valley.

November 12, 2017 | Category: Blog | Tag: