We must have production on the brain right now, because suddenly we’ve found ourselves surrounded by it. In our other lives, over at Coudal Partners, we’re in the middle of a big campaign we’re shooting a bunch of cool spots for. It’s all we’ve been thinking about of late. When we came back to our Jewelboxing e-mails, we were happy to find that we need not leave that world of film and video for even a minute, as we’d gotten a great sample from of a case put together by Brendan Cook for Velocite Editorial. Here’s the whole scoop:
Velocite Editorial is a post production house based in Sydney, Australia and with a satellite office in China. We provide desktop editing services to broadcasters, production companies and ad agencies, and hate having boring packaging that doesn’t stand out. For our Senior Editor John Buck’s most recent round of meetings with the who’s who of advertising in Shanghai, he needed a DVD case that would stand out both in initial chats and then on the recipient’s shelf in the weeks ahead. So he asked Brendan Cook at the Sydney design studio pictureDRIFTto develop a package which extended on the look developed for his company identity.
Here’s to hoping the collaborative efforts are going as well in Denver, Dacula, Hollywood, Pasadena, Chicago, New York, Houston, Albany, Stockbridge, Tunkhannock, Winnipeg, Norfolk, Amsterdam, Alexandria, Philadelphia, St. Paul, Vestal, Lafayette, Toronto, Vancouver, Los Angeles, Orem, Wrightsville, and Bordeaux.