Well-Polished Promotion

Sometimes, when that extra special project comes around, you have decisions to make along the way. You can either do it proficiently and professionally, or you can chose to push it a little further and create something remarkable that will completely floor your clients (and most importantly, make you proud to show it off, too). Such is the case with Harpreet Padam and his design firm Unlike, who decided to go all out in creating a recent job for a client by including our Standard cases within their fantastic presentation kit. Here’s the whole story from Harpreet:

“We’re a small design firm of two in Bangalore, India called Unlike and we work mostly with fashion and lifestyle brands in the domain of packaging, graphics, and accessory design. The picture I sent you was part of a project for Carbon Accessories, a fashion jewellery brand that sells across India through a shop-in-shop sales module and was looking at expanding into exclusive stores. To enable this through a planned and consistent design identity, Carbon reached out to carefully selected designers/architects across the world, inviting them to associate with the brand.”

“At Unlike, we designed a brand presentation (in Flash), a brochure that provided detailed information about the brand, and a design brief to entice and invite these designers and architects. This was arranged inside an acrylic box that was then personalised to each addressee through coloured DYMO embossing tape. A Jewelboxing-packaged CD contained the Flash presentation and a digitally-printed CD label themed on ‘elevating style,’ the brand mantra and also the theme of this project.”

“Before we decided on Jewelboxing (which I was familiar with for such a long time that I don’t even remember how or when, maybe some design magazine?), we were considering buying single-cased Sony DVDs, discarding the DVDs, and using their jewel case. It’s much cheaper that way since a Jewelboxing case costs about 75 Indian rupees (with postage), and the Sony DVD case works out to 35 Indian rupees with a blank DVD to spare. However, we decided on the more professional and in a way ‘elevating style’ with the Jewelboxing case because of its highly reflective nature (maybe due to its internal form, structure, and gloss). This reflection was also relevant, as most of our client’s products are diamond-studded and shine like crazy. So we let the CD inside show through, encased in all that clarity.”

“About the Jewelboxing experience, well it was quick, fast, and convenient. We originally had some doubts, but Dawson cleared them up in a jiffy. I visited your site again recently because we’re planning to use Jewelboxing for another brand presentation for a new client, a silk furnishings retailer, though this time we plan to silkscreen the case, quite like a Marc Newson DVD we have. I’ll order as soon as I get my proposal approved!”

Thanks to Harpreet and the Unlike Design Company for sharing their work with us and here’s to hoping client socks are being knocked off in Machelen, New Orleans, Philadelphia, Atlanta, Grayslake, Washington DC, Anacortes, Tuscaloosa, Seattle, Layham, Whistler, Norwich, Trujillo Alto, Long Beach, Indianapolis, Zurich, Oakland, and Glen Carbon.

November 12, 2017 | Category: Blog | Tag: