Usually, in a band’s biography, you’re given a list of what other groups they sound like. The description of Chicago’s helicoptersreads: “too rock to be The Postal Service, too pop to be Beck, too modern to be 80’s, too happy to be Radiohead.” And they couldn’t be more right. Helicopters have created a sound that’s uniquely their own and it’s utterly terrific. Since member Jason Caldeira contacted us, we’ve all become big fans of their work. And it certainly doesn’t hurt that they appealed to our design side by packaging their new album, How to Fake Fall Asleep, with Jewelboxing. Here’s what Jason had to say:
“In April, we released our debut album. It was two years in the making, so needless to say we were more than thrilled that our hard work had finally paid off. To celebrate, we held a cd listening party at Bella Lounge in Chicago; an atypical venue for a local band’s cd release. So of course, we couldn’t just release a typical cd. Instead, we used the Jewelboxing system to create 100 limited-edition cases featuring the work of local photographer Mark Battrell. The cds sold out almost immediately. This inspired us to release multiple limited-edition batches of the cd, all featuring the works of Chicago-area artists and photographers… and we have Jewelboxing to thank.”
Do yourself a favor and pick up a copy of the album. You won’t be sorry. And then, make sure you check out the work of the fine folks in Needham, Los Angeles, Tulsa, Oakland, Chino, Coimbra, Weston, Fairfax, Reno, Baltimore, Silver Spring, Waltham, San Diego, New York, Arlington, Gatineau, Chicago, San Jose, Auckland, Lake Owego, Minneapolis, Manitou Springs, and Mountain Home.