Case Study 5: EyeballNYC

Part of the joy of Jewelboxing is that we have some of the coolest clients around. Being the design-junkies we are, we’ll get an order in from a company we so admire, it’s sort of like an avid “US Weekly” reader running into George Clooney on the street and having him say, “Hey, I like your work.” That’s the way we feel about our long-time client EyeballNYC. Not only are they making some of the greatest spots and identities for virtually everyone (you’ve seen them), they’re also an incredibly nice batch of people. So, with all of that, it goes without saying that we were honored when we got the chance to talk with Limore Shur, EyeballNYC’s Creative Director and Owner:

1. Can you tell us a bit about EyeballNYC?  And your role in the company?

EyeballNYC is a cool little company. We like to come to work everyday and design the world the way we like to see it. Each new project allows us to find a new and challenging way to communicate our clients message.  I credit much of our success to the desire to constantly evolve and grow as designers and as a company. It is always difficult to describe what we do with words. One has to see what we do in order really understand what this company is about.

For the past 13 years we have been witness to and participated in the growth of a new industry. This is a rare opportunity for most new companies. Unlike many internet companies that were supported by a slow build up, a boom and lots of support from existing industries, our industry has been a very quiet and organic development. Having survived the ups and downs of any new industry, Eyeball has found its stride. Continue reading